Coca-Cola 125 Years of Design-Exhibition by Ruud Belmans

Ruud Belmans Portrays The Coca-Cola 125 Years of Design Exhibition

Ruud Belmans, the author of the awarded design Exhibition by Ruud Belmans demonstrates, Pinkeye was asked to design this 500 m2 exhibition about the rich history of 125 years of Coca-Cola as a design innovator. We established a strong coherent unity by drawing up a clear message track and translating this into a spatial form. The moment visitors enter the main space they are met with a gigantic Coca-Cola logo seemingly filling up the whole room, breaking up into smaller intricate but always recognisable fragments as the visitors explore the exhibition. 5 main themes were connected literally by a red line, guiding people throughout the key content. .

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